Mondelez will introduce Oreo Zero Sugar and Oreo Double Stuf Zero Sugar in the U.S. in January as permanent additions to the Oreo lineup. These are the first sugar-free Oreos sold by Mondelez in the U.S.; versions already exist in Europe and China. The company cites growing consumer demand for "mindful indulgence" and aims to fill a market gap for sugar-free sandwich cookies. Market research shows many Americans seek snacks they consider "good for them," with Millennials and Gen Z favoring portion-controlled, wellness-focused snacks. Mondelez spent four years developing the recipes, which use maltitol, polydextrose, sucralose and acesulfame potassium. Nutrition comparison is complicated by differing serving sizes; a 22.6-gram serving of Oreo Zero Sugar has 90 calories, 4.5 grams of fat and 16 grams of carbohydrates, while a regular serving (three cookies, 34 grams) has 160 calories.
"Rejoice, New Year's dieters: Oreos are getting a sugar-free option. Mondelez said Tuesday that Oreo Zero Sugar and Oreo Double Stuf Zero Sugar will go on sale in the U.S. in January. They're a permanent addition to the company's Oreo lineup. It's the first time Mondelez has sold sugar-free Oreos in the U.S. They're already sold in Europe and China, the company said."
"Coca-Cola Zero Sugar, which was introduced in 2017, saw sales jump 9% last year, while original Coke sales grew just 2%. Mondelez is also facing competition from Hershey, which sells zero sugar versions of Reese's Peanut Butter Cups and other candies, and Voortman, a sugar-free wafer cookie brand. Mondelez said it spent four years developing no-sugar Oreos so it could ensure the cookies still tasted like the originals. For sweetening, the Oreos contain maltitol, a type of sugar alcohol that's also found in some fruits and vegetables; polydextrose, a soluble fiber; sucralose, a sweetener derived from sugar; and acesulfame potassium, a synthetic sweetener."
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