"Rejoice, New Year's dieters: Oreos are getting a sugar-free option. Mondelez said Tuesday that Oreo Zero Sugar and Oreo Double Stuf Zero Sugar will go on sale in the U.S. in January. They're a permanent addition to the company's Oreo lineup. It's the first time Mondelez has sold sugar-free Oreos in the U.S. They're already sold in Europe and China, the company said."
"Coca-Cola Zero Sugar, which was introduced in 2017, saw sales jump 9% last year, while original Coke sales grew just 2%. Mondelez is also facing competition from Hershey, which sells zero sugar versions of Reese's Peanut Butter Cups and other candies, and Voortman, a sugar-free wafer cookie brand. Mondelez said it spent four years developing no-sugar Oreos so it could ensure the cookies still tasted like the originals. For sweetening, the Oreos contain maltitol, a type of sugar alcohol that's also found in some fruits and vegetables; polydextrose, a soluble fiber; sucralose, a sweetener derived from sugar; and acesulfame potassium, a synthetic sweetener."
Mondelez will introduce Oreo Zero Sugar and Oreo Double Stuf Zero Sugar in the U.S. in January as permanent additions to the Oreo lineup. These are the first sugar-free Oreos sold by Mondelez in the U.S.; versions already exist in Europe and China. The company cites growing consumer demand for "mindful indulgence" and aims to fill a market gap for sugar-free sandwich cookies. Market research shows many Americans seek snacks they consider "good for them," with Millennials and Gen Z favoring portion-controlled, wellness-focused snacks. Mondelez spent four years developing the recipes, which use maltitol, polydextrose, sucralose and acesulfame potassium. Nutrition comparison is complicated by differing serving sizes; a 22.6-gram serving of Oreo Zero Sugar has 90 calories, 4.5 grams of fat and 16 grams of carbohydrates, while a regular serving (three cookies, 34 grams) has 160 calories.
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