After three secretive years of research and development, Oreo and Reese's have debuted a limited-time collaboration mashing up the two iconic treats. I tried both and found a clear winner between the two. The snack kingpins officially launched their new products on August 26: an Oreo cookie with Reese's peanut butter-flavored creme filling and miniature and king-size Reese's cups with an Oreo creme-flavored chocolate shell and cookie crumbs inside.
Oreos are a staple of any grocery store's cookie aisle. Known as "milk's favorite cookie," the brand has used strategic advertising to stay relevant in the over one hundred years since its inception in 1912. Oreo's marketing has always changed with the times, and part of the reason the brand is still relevant today is because it relies heavily on the internet and social media, a very easy and convenient way to target specific consumers.