Selena Gomez has partnered with OREO to introduce a limited-edition cookie that features a blend of chocolate and cinnamon, inspired by her favorite childhood drink, horchata. Set to launch on June 2, the cookie aims to evoke warm memories and nostalgia. Each cookie is marked with Gomez's signature, and the campaign includes humorous promotional videos along with exclusive merchandise like headphones. Additionally, a portion of the proceeds will go towards mental health initiatives through Gomez's Rare Impact Fund, reinforcing a social responsibility aspect to the project.
“Making my own OREO cookie was a lot of fun... It was a full-circle moment. I wanted to find a way for it to feel comforting and have a bit of nostalgia from my childhood.”
“This cookie is inspired by the comforting, spiced drink Gomez grew up loving. The flavor is meant to evoke memories, warmth, and familiarity.”
Collection
[
|
...
]