""The cost to do animations is in the hundreds of thousands," Halvorson said."
""This type of set-up is orders of magnitude smaller.""
Mondelez is using a generative AI tool developed with Accenture to reduce marketing content production costs by 30% to 50%. The tool aims to produce short TV ads potentially ready for next year's holiday season and possibly the 2027 Super Bowl. Mondelez invested over $40 million and expects greater savings if the tool creates more elaborate videos. The company is avoiding human likenesses in AI-created content for now and already uses generated content on social media for Chips Ahoy in the U.S. and Milka in Germany. Planned use includes Amazon and Walmart product pages and rollouts in Brazil and the UK.
Read at www.cnbc.com
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