"The moment that crystallized this for me came when my business partner placed 'CMO' next to my name on a slide deck. My stomach dropped. It was a visceral reaction, because in most organizations, the CMO is the coloring officer: brought in after the product is built, the sales strategy is set and told to make it pop."
"Marketing is trapped in a collective delusion - what psychologists call the Mandela Effect. This wasn't a simple error. It was mass confabulation: the brain filling in the gaps in memory."
After 20 years in brand marketing, a realization emerged that traditional roles often prioritize optics over actual revenue generation. Many marketers operate distanced from business growth, lacking the technical skills needed to connect their work to financial outcomes. The shift to entrepreneurship reveals the necessity of linking creative efforts to revenue. The marketing field is likened to a collective delusion, where the focus has shifted away from core purposes, resulting in a disconnect from the fundamentals of business growth.
Read at MarTech
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