"Statistics from the 2025 holiday shopping season clearly show that AI is playing a huge role in how people shop. But new research from retail payment platform Adyen found that many consumers are ready for AI to become their personal shopper. Just over half-51%-said they're open to letting AI take over the entire shopping process, including making final purchases. Millennials are the most willing to let agents do their shopping, with nearly three in five saying they are ready for such a shift."
"But more than half of Gen Xers say they want AI shoppers, and nearly half of Gen Zers do as well. Meanwhile, just over a quarter of Baby Boomers are willing to let AI take over their carts. For many shoppers, this isn't necessarily an absolute handover. There are still deep concerns about how well AI will perform the task at hand, as well as how trustworthy the system is."
51% of consumers are open to letting AI handle the entire shopping process, including final purchases. Millennials are most willing, with nearly three in five receptive; more than half of Gen Xers and nearly half of Gen Zers are open, while just over a quarter of Baby Boomers are willing. Consumers express concerns: 45% want clarity on accountability, two in five want the AI assistant's reasoning, 42% worry about data privacy, and 43% fear losing control of shopping. Retailers are broadly receptive—88% open to agentic AI commerce and 56% place it as a strategic priority—but 38% want clear ROI and 38% cite data security worries.
Read at Forbes
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