""It's actually difficult for us to take share without being on Amazon, because they are so large in our category," Heaf said."
"Some products that haven't sold well in the chain's 2,500 stores are overperforming when listed on Amazon, Heaf said."
Bath & Body Works began selling on Amazon in February as part of its online strategy revamp. CEO Daniel Heaf emphasized the importance of Amazon for growth, stating that the platform is essential for gaining market share. Previously, the brand avoided Amazon due to concerns over counterfeit goods. Heaf's leadership aims to attract younger consumers, and early sales indicate that products are performing well on Amazon, even those that struggled in physical stores.
Read at www.businessinsider.com
Unable to calculate read time
Collection
[
|
...
]