#bath--body-works

#bath--body-works

Bath & Body Works' new Summerween collection features spooky scents and home decor items, inviting customers to celebrate Halloween earlier this year with exciting new releases.

Daniel Heaf's extensive background includes leadership at Nike, where he significantly grew revenue in his direct-to-consumer role, setting a strong foundation for his new position.

"Every year, Bath & Body Works releases 250 new fragrances, but it puts muscle behind just a few, like Perfect in Pink, that it expects to carry the holiday shopping season."

"Not only is there the visual inspiration in creating a scent, but also varying notes meld together to form an evocative memory, tapping into the emotions of consumers."