#bath--body-works

#bath--body-works

Daniel Heaf's extensive background includes leadership at Nike, where he significantly grew revenue in his direct-to-consumer role, setting a strong foundation for his new position.

"Every year, Bath & Body Works releases 250 new fragrances, but it puts muscle behind just a few, like Perfect in Pink, that it expects to carry the holiday shopping season."

"Not only is there the visual inspiration in creating a scent, but also varying notes meld together to form an evocative memory, tapping into the emotions of consumers."