I was so happy to discover that the Wild Iris Musk Body Wash was a perfect spring update - the scent is so lovely, floral, and fun, and manages to have depth and staying power without being overwhelming.
The Anatomy of a Seasonal Holiday Fragrance: How We're Lured by Scents of Dessert and Nostalgia
"Not only is there the visual inspiration in creating a scent, but also varying notes meld together to form an evocative memory, tapping into the emotions of consumers."