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fromHubspot
3 days ago

The psychological reason brands use the power of association to sell

In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front of them, but when they heard the footsteps of the person bringing the food. He ran experiments where he'd ring a bell right before he fed his dogs. After repeating this several times, the dogs started salivating at the sound of the bell alone, no food needed.
Psychology
Marketing
fromTasting Table
1 month ago

How The Smell Of Breakfast Sandwiches Forced Starbucks To Rethink Its Menu - Tasting Table

Scent shapes customer experience and sales; Starbucks removed and redesigned warm breakfast sandwiches to protect coffee aroma, while restaurants strategically use aromas to attract customers.
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