Exclusive | Riders catch a whiff of new $2K NYC subway scents: 'Lavender with a hint of despair'The MTA has installed scent diffusers in two subway stations to improve the travel experience for riders.
Everything you Knead' to know about Auntie Anne's new perfume | amNewYorkAuntie Anne's has launched a new perfume, Knead, that encapsulates the aroma of freshly baked pretzels, offering a unique and nostalgic scent experience.
The Drum's Daily Briefing: Apple campaign crushed and Prime launches 'pause ads'One takeaway is the UK's Online Safety Act holding platforms like Meta and TikTok accountable for children's digital content.The rise of scent marketing in retail is highlighted as a key strategy to enhance customer experience and brand identity.
Billboard that smells like French Fries tempts you to go to McDonald's - Yanko DesignFood brands can strategically use scents to evoke cravings and drive sales, even through outdoor advertising.