Shoppers Want AI Help, Not Control
Briefly

Shoppers Want AI Help, Not Control
"In a survey of 1,072 U.S. shoppers, only 8.29% felt 'fully comfortable' with AI completing online purchases, while nearly three-quarters wanted some form of transactional restriction."
"Omnisend's survey revealed that 47% of U.S. respondents use AI for product research, 40.9% for finding deals, and 38.6% for summarizing reviews, indicating a strong reliance on AI for assistance."
"The data shows that 47.2% of U.S. respondents believe AI saves time, 40.1% find it simplifies the shopping process, and 38.6% say it helps discover new products."
AI is increasingly used by American consumers to enhance their shopping experience, particularly for product research and finding deals. However, a significant majority remain uncomfortable with AI completing purchases autonomously. Surveys indicate that while 68% of U.S. consumers have used AI tools recently, only 8.29% are fully comfortable with AI handling transactions. Shoppers appreciate AI for its ability to save time and simplify the buying process, but they prefer to maintain control over their purchases.
Read at Practical Ecommerce
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