"AI traffic to U.S. retailers' websites rose by 269% over the previous 12 months, continuing the momentum during the holiday shopping season when AI traffic was up by 693%. In March 2026, AI traffic had risen 393% compared to a year earlier, as more consumers used AI assistants for online shopping."
"Adobe's data found that AI traffic converted 42% better than living, breathing customers in March 2026, setting a new record. Notably, it's a reversal of a trend that told a different story only a year ago: in March 2025, AI traffic converted 38% worse than regular people."
"In Adobe's survey, 39% of people said they used AI for online shopping, and 85% said it improved their experience. These findings are likely due to how AI helps people narrow down products to find what they need, and tap into discounts."
AI traffic to U.S. retailers' websites increased by 269% in March, following a 693% rise during the holiday season. In early 2026, AI traffic rose 393% year-over-year. AI visitors engage more effectively, converting 42% better than traditional customers. Adobe's analysis, based on over 1 trillion visits and a survey of 5,000 respondents, shows that 39% of people use AI for shopping, with 85% reporting improved experiences. Retailers are incentivized to optimize for AI, reversing previous trends where regular customers were more valuable.
Read at TechCrunch
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