LinkedIn has demonstrated remarkable growth, achieving a record $2 billion in Premium subscriptions revenue, marking a 50% increase over two years. The platform boasts 1 billion users worldwide, with engagement rising significantly—comments alone have jumped 37%. This growth challenges the notion that mature companies plateau. Strategies for ongoing growth include reconnecting with core audiences, expanding into adjacent markets, enhancing features, and leveraging AI. LinkedIn's successful growth seems to stem from its ability to improve features without altering its core audience significantly, indicating a strategic shift rather than a complete overhaul.
This year, LinkedIn hit a record $2 billion in Premium subscriptions revenue - a 50% increase in just two years. Wow.
Not only that, but the free platform is performing strong, with 1 billion users across 200 countries and an increasing engagement year on year - comments alone are up 37%.
Typically, you need to reconnect with your core ICP if you’ve drifted, expand to adjacent ICPs, enter new markets or verticals, expand pricing tiers or paywall models, improve engagement/frequency with new features, or buy other companies/join forces.
The question is: How did LinkedIn manage to grow again - without dramatically changing who it serves? Their official line: features - especially AI.
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