Marketers can utilize Thought Leader Event Ads to promote posts shared by executives, employees, or industry experts that link to event pages. They need to obtain permission from the post creator and log in to Campaign Manager to set up these ads. This strategy leverages the influence of key members to drive interest. LinkedIn reports that B2B marketers observe significantly higher engagement rates with Thought Leader Ads, making this approach potentially effective for enhancing attendance at LinkedIn events.
When a member - executive, employee, creator, or industry expert - shares an event Page, marketers can now promote that post with a Thought Leader Event Ad.
Marketers can login to Campaign Manager to set up their Thought Leader Event Ad. From there, they can choose 'Browse Existing' in the Content Library to search for a member's post containing an event to sponsor.
LinkedIn has published various studies on the power of influencers in swaying consumer opinions. B2B marketers are seeing 1.6x higher engagement with Thought Leader Ads compared to single image promotions.
It could be a powerful combination, and a means to spark more interest and engagement with your LinkedIn events.
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