LinkedIn remains a vital platform for networking and job searching. To optimize profiles, experts recommend using relevant keywords in headlines for better search visibility. The headline should serve as a concise elevator pitch, balancing professional skills with personality for better impression. Many users overlook the importance of banners, which can be utilized to display key skills visually. In the 'About' section, a conversational tone is advised, distinguishing from a strictly formal résumé format.
LinkedIn gives you the option to default to your current job title in your headline. But having skills in the headline is one of the areas that can really help you show up more prominently in search.
Consider putting two or three of the top keywords or skills associated with your job target in your headline. Think of it as your 220-character elevator pitch.
You also want to balance those keywords with a feel for your personality, to generate chemistry for you as a candidate.
A lot of people neglect their banners, but they're your own professional billboard. Franco has seen clients take the three top keywords affiliated with their job target and use that as their background image.
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