The average recruiter only spends 8 seconds on a LinkedIn profile before forming a decision. Many professionals fail to leverage LinkedIn effectively, not realizing it serves as a public reputation and a silent pitch. Using the HI-UPS Framework, five primary purposes for LinkedIn use are identified, requiring tailored strategies for each. Hiring profiles should emphasize company culture and achievements to attract candidates. Influencers must showcase proof of expertise, while those unemployed should maintain visibility without appearing desperate.
Most professionals aren't using LinkedIn to its full potential. It's not just a digital résumé. It's your public reputation, your first impression, and your silent pitch.
Your profile should reflect mentorship, growth, and clarity. Give people a reason to want to work for you.
Thought leaders need more than opinions. They need proof. Your profile should highlight media appearances, awards, certifications, or original content.
Don't just say you're an expert. Show them.
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