Defining brand positioning, targeting audiences, strategizing channels, producing content, executing campaigns, and assessing performance are key components of a B2B marketing plan.
B2B marketing involves marketing products or services to other businesses, with two main approaches: lead-based marketing and account-based marketing. [ more ]
Henkel explains its award-winning account-based transformation
Henkel Adhesives Technologies and Transmission won the B2B category at The Drum Awards for Digital Advertising.
The award-winning case study focused on demonstrating the effectiveness of Account-Based Marketing (ABM) in increasing footprint and relevance at large accounts. [ more ]