#account-based-marketing
#account-based-marketing

[ follow ]

Marketing tech

Why is it so hard to shift marketing's focus from leads to accounts? | MarTech

Marketing tech

How to Implement Account-based Marketing: 7 Real-Life Examples

Marketing tech

Is your ABM strategy keeping up with the times? | MarTech

Marketing tech

Why is it so hard to shift marketing's focus from leads to accounts? | MarTech

Marketing tech

How to Implement Account-based Marketing: 7 Real-Life Examples

Marketing tech

Is your ABM strategy keeping up with the times? | MarTech

more#b2b-marketing

ABM isn't the B2B salvation we were promised | MarTech

Account-based marketing's promise to unify sales and marketing teams has yet to be fulfilled.

14 HubSpot updates from April 2025 you don't want to miss | MarTech

The new option automatically logs all email communication with known contacts, streamlining processes and filling existing gaps in email tracking for HubSpot users.

Marketing tech

Content generation outpaces other applications of AI for marketers | MarTech

AI is predominantly used for content generation by marketers, despite its potential in analysis.

Barriers to AI adoption in marketing include team readiness rather than interest.

A significant number of B2B marketers are not satisfied with AI's progress.

[ Load more ]