#account-based-marketing

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Marketing
fromMarTech
1 week ago

The next era of ABM is strategy-led and AI-enabled | MarTech

All marketing should adopt account-based principles to align sales and marketing around curated high-value accounts and drive personalized, revenue-focused engagement.
fromMarTech
2 weeks ago

5 things to consider before starting your ABM journey | MarTech

Launching an account-based marketing (ABM) strategy helps reach new marketing-influenced revenue heights and improves sales-marketing alignment while focusing on the right prospects.
Marketing
#b2b-marketing
fromMarTech
3 months ago
Marketing tech

Why is it so hard to shift marketing's focus from leads to accounts? | MarTech

fromMarTech
3 months ago
Marketing tech

Why is it so hard to shift marketing's focus from leads to accounts? | MarTech

more#b2b-marketing
fromMarTech
3 months ago

14 HubSpot updates from April 2025 you don't want to miss | MarTech

The new option automatically logs all email communication with known contacts, streamlining processes and filling existing gaps in email tracking for HubSpot users.
Marketing tech
Artificial intelligence
fromMarTech
4 months ago

Content generation outpaces other applications of AI for marketers | MarTech

AI is predominantly used for content generation by marketers, despite its potential in analysis.
Barriers to AI adoption in marketing include team readiness rather than interest.
A significant number of B2B marketers are not satisfied with AI's progress.
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