#account-based-marketing

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fromHubspot
1 day ago

From manual to AI-powered orchestration: Winning Fortune 500 IT deals with ABM

Account based marketing isn't just another channel or tactic. It's a strategic approach that flips the traditional funnel. Instead of casting a wide net, ABM teams select high-propensity accounts. From there, marketers align revenue teams around orchestrated, personalized, and multi-channel programs tailored to buying groups within those accounts. So, marketing doesn't "throw leads over the wall." In ABM, marketers co-own an account plan with sales or customer success, share a single view of the buying group, and run coordinated touches across channels to amplify engagement.
Marketing
#b2b-marketing
fromMarTech
3 months ago
Marketing tech

Why is it so hard to shift marketing's focus from leads to accounts? | MarTech

fromClickUp
4 months ago
Marketing tech

How to Implement Account-based Marketing: 7 Real-Life Examples

Account-based marketing (ABM) targets high-value accounts with personalized campaigns to improve engagement and conversion rates.
fromMarTech
5 months ago
Marketing tech

Is your ABM strategy keeping up with the times? | MarTech

ABM strategies are evolving to focus more on data quality and alignment between sales and marketing for better results.
fromMarTech
3 months ago
Marketing tech

Why is it so hard to shift marketing's focus from leads to accounts? | MarTech

fromForbes
2 weeks ago

The Role Of B2B Account-Based Marketing In Driving Lead Generation

Is B2B lead generation feeling like a one-sided conversation? You're not the only one who's noticed. Despite access to more channels than ever to connect with leads, a survey by Exclaimer (an email signature software provider) found that 55% of B2B marketers say it's harder to reach customers now than it was five years ago. In fact, 54% cite capturing high-quality leads as their top challenge.
Marketing
Marketing tech
fromForbes
2 weeks ago

Why AI Is Finally Delivering On The Promise Of Personalization

AI enables scalable, cost-effective personalization that finally makes account-based marketing and long-term B2B growth planning deliverable and more effective.
Marketing
fromMarTech
4 weeks ago

The next era of ABM is strategy-led and AI-enabled | MarTech

All marketing should adopt account-based principles to align sales and marketing around curated high-value accounts and drive personalized, revenue-focused engagement.
fromMarTech
1 month ago

5 things to consider before starting your ABM journey | MarTech

Launching an account-based marketing (ABM) strategy helps reach new marketing-influenced revenue heights and improves sales-marketing alignment while focusing on the right prospects.
Marketing
fromMarTech
4 months ago

14 HubSpot updates from April 2025 you don't want to miss | MarTech

The new option automatically logs all email communication with known contacts, streamlining processes and filling existing gaps in email tracking for HubSpot users.
Marketing tech
Artificial intelligence
fromMarTech
4 months ago

Content generation outpaces other applications of AI for marketers | MarTech

AI is predominantly used for content generation by marketers, despite its potential in analysis.
Barriers to AI adoption in marketing include team readiness rather than interest.
A significant number of B2B marketers are not satisfied with AI's progress.
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