#account-based-marketing

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b2b-marketing
MarTech
2 weeks ago
Marketing

7 steps to creating an audience-based B2B marketing plan | MarTech

Personalized experiences are crucial in B2B marketing for increased revenue. [ more ]
MarTech
1 month ago
Marketing

Maximizing your B2B spend: Is account-based marketing worth it? | MarTech

Targeted approach with ABM focuses on high-value accounts for personalized marketing.
ABM benefits include improved targeting, enhanced personalization, increased sales, and aligning sales and marketing teams. [ more ]
Shopify
1 month ago
Marketing

What Is B2B Marketing? A 2023 Guide - Shopify

Defining brand positioning, targeting audiences, strategizing channels, producing content, executing campaigns, and assessing performance are key components of a B2B marketing plan.
B2B marketing involves marketing products or services to other businesses, with two main approaches: lead-based marketing and account-based marketing. [ more ]
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The Drum
5 months ago
Marketing

Henkel explains its award-winning account-based transformation

Henkel Adhesives Technologies and Transmission won the B2B category at The Drum Awards for Digital Advertising.
The award-winning case study focused on demonstrating the effectiveness of Account-Based Marketing (ABM) in increasing footprint and relevance at large accounts. [ more ]
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