#account-based-marketing

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Council Post: Rethinking The B2B Marketing Playbook: Five Cornerstones For Modern Marketing

Balance long-term reputation building with short-term sales activation for effective marketing.
Human interaction remains crucial in the B2B buying process.

DemandScience and Terminus merge, keeping data at the center of B2B marketing | MarTech

DemandScience and Terminus merger emphasizes the critical role of data in B2B marketing and lead generation.

Making sense of the $3 billion market for B2B marketing data | MarTech

Data is essential for effective B2B marketing strategies, especially for enrichment and targeting.

The small B2B marketing team's guide to ABM | MarTech

ABM benefits small B2B marketing teams by simplifying targeting, enhancing personalization, and maximizing resource efficiency.

Council Post: How To Support Your B2B Clients' 2025 Marketing Planning As An Agency

Agencies must deliver smarter marketing strategies addressing evolving client needs in 2025.

Why B2B CMOs are frustrated with ABM platforms | MarTech

ABM platforms promise to revolutionize B2B marketing, but their integration challenges lead to widespread frustration among CMOs.

Council Post: Rethinking The B2B Marketing Playbook: Five Cornerstones For Modern Marketing

Balance long-term reputation building with short-term sales activation for effective marketing.
Human interaction remains crucial in the B2B buying process.

DemandScience and Terminus merge, keeping data at the center of B2B marketing | MarTech

DemandScience and Terminus merger emphasizes the critical role of data in B2B marketing and lead generation.

Making sense of the $3 billion market for B2B marketing data | MarTech

Data is essential for effective B2B marketing strategies, especially for enrichment and targeting.

The small B2B marketing team's guide to ABM | MarTech

ABM benefits small B2B marketing teams by simplifying targeting, enhancing personalization, and maximizing resource efficiency.

Council Post: How To Support Your B2B Clients' 2025 Marketing Planning As An Agency

Agencies must deliver smarter marketing strategies addressing evolving client needs in 2025.

Why B2B CMOs are frustrated with ABM platforms | MarTech

ABM platforms promise to revolutionize B2B marketing, but their integration challenges lead to widespread frustration among CMOs.
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Use AI to supercharge your ABM campaigns | MarTech

ABM and AI integration offers personalized marketing opportunities for better results in 2025.

Council Post: The 90/10 Proposition: Using An Integrated Account-Based GTM Strategy To Drive Revenue Efficiency

Account-based marketing and customer success enhance marketing efficiency and simplify customer service processes.

Henkel explains its award-winning account-based transformation

Henkel Adhesives Technologies and Transmission won the B2B category at The Drum Awards for Digital Advertising.
The award-winning case study focused on demonstrating the effectiveness of Account-Based Marketing (ABM) in increasing footprint and relevance at large accounts.
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