Creating personas for account-based marketing (ABM): Best of the MarTechBot | MarTech
Developing personas is essential in account-based marketing for tailoring strategies to individual target accounts, enhancing engagement and conversions.
The Best B2B Lead Generation Strategies and Examples for 2025 | Bootstrap Creative
The future of B2B lead generation emphasizes creating personalized connections over technology use.
7 steps to creating an audience-based B2B marketing plan | MarTech
Personalized experiences are crucial in B2B marketing for increased revenue.
Maximizing your B2B spend: Is account-based marketing worth it? | MarTech
Targeted approach with ABM focuses on high-value accounts for personalized marketing.
ABM benefits include improved targeting, enhanced personalization, increased sales, and aligning sales and marketing teams.
Creating personas for account-based marketing (ABM): Best of the MarTechBot | MarTech
Developing personas is essential in account-based marketing for tailoring strategies to individual target accounts, enhancing engagement and conversions.
The Best B2B Lead Generation Strategies and Examples for 2025 | Bootstrap Creative
The future of B2B lead generation emphasizes creating personalized connections over technology use.
7 steps to creating an audience-based B2B marketing plan | MarTech
Personalized experiences are crucial in B2B marketing for increased revenue.
Maximizing your B2B spend: Is account-based marketing worth it? | MarTech
Targeted approach with ABM focuses on high-value accounts for personalized marketing.
ABM benefits include improved targeting, enhanced personalization, increased sales, and aligning sales and marketing teams.
Council Post: Rethinking The B2B Marketing Playbook: Five Cornerstones For Modern Marketing
Balance long-term reputation building with short-term sales activation for effective marketing.
Human interaction remains crucial in the B2B buying process.
Council Post: How Five Key Trends Are Shaping The Next Wave Of B2B Marketing
The evolution of B2B marketing strategies reflects changing buyer behaviors, requiring ongoing adaptation among teams for effective go-to-market alignment.
DemandScience and Terminus merge, keeping data at the center of B2B marketing | MarTech
DemandScience and Terminus merger emphasizes the critical role of data in B2B marketing and lead generation.
B2B marketing effectiveness is declining, with significant drops in conversion rates and challenges in demand generation.
Making sense of the $3 billion market for B2B marketing data | MarTech
Data is essential for effective B2B marketing strategies, especially for enrichment and targeting.
The small B2B marketing team's guide to ABM | MarTech
ABM benefits small B2B marketing teams by simplifying targeting, enhancing personalization, and maximizing resource efficiency.
Council Post: Rethinking The B2B Marketing Playbook: Five Cornerstones For Modern Marketing
Balance long-term reputation building with short-term sales activation for effective marketing.
Human interaction remains crucial in the B2B buying process.
Council Post: How Five Key Trends Are Shaping The Next Wave Of B2B Marketing
The evolution of B2B marketing strategies reflects changing buyer behaviors, requiring ongoing adaptation among teams for effective go-to-market alignment.
DemandScience and Terminus merge, keeping data at the center of B2B marketing | MarTech
DemandScience and Terminus merger emphasizes the critical role of data in B2B marketing and lead generation.
Use AI to supercharge your ABM campaigns | MarTech
ABM and AI integration offers personalized marketing opportunities for better results in 2025.
Council Post: The 90/10 Proposition: Using An Integrated Account-Based GTM Strategy To Drive Revenue Efficiency
Account-based marketing and customer success enhance marketing efficiency and simplify customer service processes.
Henkel explains its award-winning account-based transformation
Henkel Adhesives Technologies and Transmission won the B2B category at The Drum Awards for Digital Advertising.
The award-winning case study focused on demonstrating the effectiveness of Account-Based Marketing (ABM) in increasing footprint and relevance at large accounts.