Landbase Inc. has acquired Adauris with the intent to strengthen its position in artificial intelligence-native inbound marketing. Landbase's agentic AI platform automates B2B go-to-market workflows, leveraging its GTM-1 Omni, a domain-specific large language model designed to optimize marketing campaigns through extensive data analysis. The platform conducts lead research, automates outreach, and curates personalized content. Adauris contributes an AI-tool that identifies sales signals and generates impactful content for lead generation, significantly augmenting Landbase’s marketing capabilities.
Landbase Inc., with its agentic AI platform and the acquisition of Adauris, aims to revolutionize inbound marketing using artificial intelligence, significantly enhancing lead generation and outreach.
The GTM-1 Omni LLM automates B2B marketing workflows by managing extensive data points, generating personalized leads, and optimizing campaigns based on real-time engagement metrics.
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