"Landbase Inc., with its agentic AI platform and the acquisition of Adauris, aims to revolutionize inbound marketing using artificial intelligence, significantly enhancing lead generation and outreach."
"The GTM-1 Omni LLM automates B2B marketing workflows by managing extensive data points, generating personalized leads, and optimizing campaigns based on real-time engagement metrics."
Landbase Inc. has acquired Adauris with the intent to strengthen its position in artificial intelligence-native inbound marketing. Landbase's agentic AI platform automates B2B go-to-market workflows, leveraging its GTM-1 Omni, a domain-specific large language model designed to optimize marketing campaigns through extensive data analysis. The platform conducts lead research, automates outreach, and curates personalized content. Adauris contributes an AI-tool that identifies sales signals and generates impactful content for lead generation, significantly augmenting Landbase’s marketing capabilities.
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