In the Marketing Vanguard episode with Jenny Rooney, Amanda Teder, CMO of Generac Power Systems, discusses effective marketing strategies in the power solutions sector. She emphasizes the need for brands to balance fear-based messaging with positive benefits to influence high-stakes purchasing decisions. Amanda highlights Generac's transformation from a backup power supplier to a comprehensive energy solutions provider, detailing her approach to data-driven marketing and effective pricing strategies. She brings years of experience from her time at P&G and Michelin to develop innovative marketing solutions for both B2B and B2C markets.
Power marketing requires balancing fear-based messaging with positive benefit communication to drive high-stakes purchasing decisions.
Amanda shares invaluable insights on driving business growth through data-driven marketing, building effective pricing ecosystems, and leading organizational transformation.
At Generac, Amanda leads a comprehensive marketing organization that includes customer support and pricing strategy, driving the company's transformation from a backup power manufacturer to a broader energy solutions provider.
Whether you're managing discretionary purchases or essential services, this conversation offers practical strategies for connecting marketing initiatives directly to business outcomes.
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