B2B marketers face increasing pressure to deliver results amidst rising buyer expectations for quality online experiences. However, poor data quality, originating from issues like stale contacts and duplicate records, can severely hinder performance. IDC estimates organizations lose approximately $13 million annually due to these data issues. To combat this, high-performing teams are investing in data hygiene solutions which help maintain clean databases, support effective campaign segmentation, and ensure personalized engagement. Without clean data, even AI tools cannot optimize marketing efforts, as data quality remains a significant barrier to success.
Organizations lose an average of $13 million annually due to poor data quality, according to IDC estimates.
When your data is off, everything else suffers. Email bounces increase. Lead scores miss the mark. Targeting and personalization fall flat.
High-performing marketing teams today are investing in data enrichment and hygiene platforms that cleanse duplicate or incorrect records.
Data quality is now the top barrier to maximizing marketing performance.
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