LinkedIn is increasingly recognized as a prominent platform for creators, leading to remarkable growth in influencer marketing. Agencies like Creator Match have reported substantial revenue spikes, with payouts exceeding $1 million to creators recently. Firms such as The Wishly Group and Cherry Lane are also witnessing remarkable increases in creator numbers and campaign frequency. Influencer marketing on LinkedIn now includes mainstream celebrity posts, creators transitioning from other platforms, and native LinkedIn executives who capitalize on their established followings. This shift hints at a more serious commitment from brands towards allocating budgets for influencer marketing.
B2B influencer marketing agency Creator Match has made 80 percent of its lifetime revenue in the past few months, indicating a surge in influencer activity.
The Wishly Group's management has expanded from six to 30 LinkedIn creators in a year, showcasing the rapid growth of influencer marketing on the platform.
Creator Authority is on track to grow its business by 300 to 400 percent year over year, reflecting the increasing seriousness of budget allocation for influencer marketing.
Influencer marketing posts on LinkedIn often include celebrity posts, creators from other platforms, and executives who have built organic followings.
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