Lowe's is seeking to connect with younger customers by partnering with influencer MrBeast, a popular YouTube star. This collaboration is part of a broader strategy to leverage social media influencer marketing which has seen a significant increase in budget allocations. The global influencer marketing market is expected to reach $33 billion this year as Lowe's aims to enhance digital engagement through its Creator Network, which includes over 17,000 influencers like DadSocial and Chris Loves Julia, who will promote DIY projects in collaboration with Lowe's.
Tapping into creators with varying levels of followers is a key priority for Lowe's as we look to gain relevance with younger generations while increasing digital engagement.
Creators aren't just making content; they're building businesses by taking on real projects and connecting with their communities through meaningful storytelling.
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