The article emphasizes the growing intersection of gaming and influencer culture, highlighting that gaming influencers are increasingly influential, particularly among Gen Z audiences. Despite the gaming industry's exponential growth and the engagement potential of gaming communities, many mobile game developers neglect influencer marketing in favor of more traditional advertising methods. The author draws from experiences at HypeFactory to outline key insights and practices to effectively collaborate with gaming influencers, underscoring the value they bring in terms of visibility and revenue for content creators.
Gaming has become a mainstream cultural force, and gaming creators are now among the most-followed influencers among Gen Z audiences.
Research shows that YouTube viewers who watch gaming content are 53% more loyal than the average viewer.
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