Substack has expanded its video tools for creators, introducing features such as live video and mobile video posts. A study of over 58,000 active accounts revealed that the effect of video on subscriber growth varies by account size. Video-heavy accounts among creators with 500 to 5,000 subscribers experienced 47 percent growth, while those with over 50,000 subscribers saw only 11 percent growth. Smaller accounts, often using video from the start, distinguish themselves and attract audiences more effectively than larger legacy accounts.
Smaller Substack accounts often utilize video from the beginning, seeking to distinguish themselves on the platform and attract an audience through innovative content.
Among Substack creators with 500 to 5,000 subscribers, those publishing more video content saw a 47 percent growth rate, while text-based creators grew at 36 percent.
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