Influencer content creators are gaining influence in advertising, although many brands struggle to collaborate effectively with them. Budget constraints often limit influencer campaigns, leading to challenges in measuring their return on investment (ROI). In this competitive landscape, Agentio was established in 2023 to assist brands with influencer marketing through an AI-driven process that connects them with suitable creators on YouTube. This platform allows advertisers to set budgets while ensuring that creators have the autonomy to choose partnerships, addressing the revenue gap experienced by influencers compared to traditional media spending.
Agentio uses AI to connect advertisers with YouTube content creators whose audiences match a brand's target demographics through an automated bidding process.
Every creator must actively decide whether they want to partner with the brands that are recommended to them.
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