Live Nation Urban has established the Creator Network in collaboration with Breakr to empower Black creators. The network lists 75,000 creators and is backed by 55 million data points. It fosters fair partnerships and aims to open opportunities for creators regardless of their follower counts. Shawn Gee emphasized that brand partner demand inspired a shift from treating creator marketing as an internal tool to a comprehensive business model. Malcom Gray pointed out the greater cultural influence of micro- to mid-creators compared to macro creators with large followings.
The LNU Creator Network has 75,000 creators listed, supported by 55 million data points, fostering fair partnerships and opportunities regardless of follower count.
According to Shawn Gee, the demand from brand partners pushed Live Nation Urban to create a business model around creator marketing, moving beyond internal tools.
Malcom Gray emphasizes that micro- to mid-creators, even with small followings, can have significant cultural influence compared to traditional macro creators.
The LNU platform aims to open doors for Black creators and provide a straight path to success, valuing engagement over mere follower metrics.
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