In Lithuania, social media influencers reported €25 million in income for 2024, indicating a robust growth of €2 million compared to 2023. This sector is evolving, with many influencers moving beyond brand endorsements to establish businesses, marking a shift towards entrepreneurship. Audrius Minsevičius from Sway mentions the necessary skills and equipment for creating engaging content. The rates for promos increase with follower counts, signifying the monetary value placed on influence. Additionally, the global influencer marketing industry is projected to double, reflecting a growing market encompassing content creation and advertising.
Social media influencers and others in Lithuania declared €25 million in income in 2024, showing an increase over the previous year's numbers as they expand their entrepreneurial ventures.
Minsevičius emphasizes that being a content creator requires skills and resources, revealing how much influencers can charge based on their follower counts for promotions.
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