Amazon's Prime Day sale was extended from two days to four, resulting in $24.1 billion in online spending, a 30.3% increase compared to the previous year. Best-selling categories included appliances, electronics, and books. The jump in online spend was due to attractive discounts and back-to-school shopping, which significantly boosted sales. Mobile apps were preferred for transactions, comprising over 53% of sales, and influencer marketing substantially drove consumer purchases, contributing nearly 20% of overall sales.
According to a study by Adobe, US consumers spent $24.1 billion shopping online during the Prime Day window, marking a new benchmark for summer online shopping.
Daily spending on school supplies jumped 175% over June 2025, while spending on dorm essentials increased by 84%.
Mobile apps were preferred for purchases, with 53.2% of transactions processed via mobile, amounting to $12.8 billion during the sale.
The number of influencer-converted shoppers was 10 times higher than social media overall, contributing 19.9% of overall sales.
Collection
[
|
...
]