Cluely is a San Francisco-based AI startup dedicated to helping software engineers navigate job interviews through controversial techniques. Founded by Chungin "Roy" Lee, Cluely released amid viral fame, particularly after Lee's suspension from Columbia University over the tool's earlier version. The company emphasizes influencer-driven growth over conventional marketing, aiming for massive outreach on platforms like Instagram and TikTok. Lee's unconventional stance on work-life balance illustrates a commitment to complete immersion in work, indicating that team members should live and work together for optimal productivity.
At Cluely, every team member plays a vital role as either an engineer developing the product or an influencer promoting it to achieve viral success.
CEO Chungin 'Roy' Lee emphasized that understanding young culture is critical for generating viral content, which is why influencers drive their marketing efforts.
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