Target is facing criticism for its marketing strategy aimed at Black shoppers through influencer collaborations. Streamer Kai Cenat launched his Tone personal care line at Target, including a promotional live-streamed event. This marketing push coincides with Target's wellness campaign targeting younger consumers. Critics argue this approach is a distraction from the fallout of the company's rollback of its DEI initiatives, which has sparked nationwide boycotts. Accusations of inauthenticity and consumer doubt emphasize skepticism about the effectiveness of this marketing strategy amidst ongoing boycotts.
"Target trying so hard to get black people back in stores without hardcore apologizing. They let Kai and AMP have a sleepover in the store. Idc how many influencers they pay, still not shopping there,✨"
"Target doing anything to get black ppl money again and yall falling for it smh."
"Target is making it very clear they think the Black community can be bought...especially through influencers. What they're missing is that the people who are actually carrying the boycott, the ones hitting their sales, aren't the type to be swayed by that."
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