Ethan Glenn began his entrepreneurial journey in 2021 after selling hats from his influencer brand Every Other Thursday. Initially starting with 20 hats, he quickly scaled production as demand grew, leading to a diverse product line including leather goods and clothing. By 2022, his brand was already generating significant revenue, with projections of $3 million for 2023. Glenn’s success marks a new trend of male influencers capitalizing on their social media followings to create legitimate fashion brands, previously more common among female influencers.
Ethan Glenn transitioned from a marketing manager to a successful entrepreneur after selling hats through his Instagram page, with sales reaching $3 million in 2023.
Initially an influencer, Glenn's brand, Every Other Thursday, grew from a few hats to a diverse product line generating significant annual revenue.
The success of male influencers like Ethan Glenn signals a shift in the fashion industry, traditionally dominated by female-led brands, allowing them to launch their own lines.
Every Other Thursday's unique positioning and product offerings have paved the way for more male influencers to establish brands similar to established female counterparts.
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