"We will be looking at how H&M performs [on Nordstrom.com] to help steer what we might do next. But certainly we're happy to be with Nordstrom, where we can reach new customers and drive discoverability of our brand."
"H&M's decision to launch on Nordstrom.com follows the Swedish brand's aggressive brick-and-mortar expansion in the U.S., which began in 2000 with the opening of a flagship on Fifth Avenue and 51st Street in Manhattan."
"H&M Group's sales for the three months ended Feb. 28 fell 1 percent in local currencies, to 49.6 billion krona, or $5.3 billion converting to U.S. dollars."
H&M has debuted on Nordstrom.com, its first online marketplace presence in the U.S. This move aims to reach new customers and adapt to the evolving retail landscape. H&M's performance on Nordstrom.com will influence future marketplace decisions. The brand has a significant brick-and-mortar presence in the U.S. with 479 stores. Recent sales have declined, prompting this online strategy. H&M operates around 4,000 stores globally and has previously focused on its own sales channels, including e-commerce and social commerce initiatives.
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