"Pop Mart, the company behind the viral collectible plush toys, has signed a retail lease on Fifth Avenue and East 54th Street, indicating continued demand."
"The new store will occupy a 7,000-square-foot retail space next to Swarovski and down the block from a forthcoming Rolex headquarters."
"Last fall, Pop Mart also leased another 7,000-square-foot space in Times Square for its flagship, which is supposed to open in late 2026."
"It's hard to imagine anyone caring about Labubus in 2036, but it was also hard to imagine anyone caring the first time around."
Pop Mart has signed a retail lease for a new Labubu store on Fifth Avenue, confirming ongoing interest in the collectible plush toys. The store will occupy 7,000 square feet and is located near notable retailers like Swarovski. Additionally, Pop Mart previously leased another 7,000-square-foot space in Times Square for a flagship store set to open in late 2026. The ten-year lease raises questions about the long-term popularity of Labubus, reflecting the unpredictability of consumer trends.
Read at Curbed
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