"SpudBros was launched in 2020 by brothers Jacob and Harley Nelson after they took over an old hot potato cart in Preston, Lancashire. During the pandemic, they turned to social media, particularly TikTok, to build a loyal following, using short-form videos to showcase oversized baked potatoes loaded with toppings such as garlic butter, cheese, beans, chilli con carne, tuna coleslaw and bolognese sauce."
"The move comes more than five years after the collapse of Spudulike, once a familiar fixture on British high streets, and signals renewed confidence in a product many thought had been left behind in the 1990s. The latest step in its growth is a deal with EG On The Move, which operates around 160 petrol forecourts across the UK. SpudBros Express outlets opened last week at EG locations in Blackburn, Lancashire, and Wakefield, West Yorkshire, on a trial basis."
"SpudBros Express outlets opened last week at EG locations in Blackburn, Lancashire, and Wakefield, West Yorkshire, on a trial basis. Jacob Nelson said the early launches were just the start. 'I am confident Blackburn and Wakefield are just the beginning of a much bigger journey with EG On The Move,' he said. Salim Hasan, chief operating officer at EG On The Move, said the group expected the partnership to become a long-term fixture at its roadside sites."
SpudBros began in 2020 when brothers Jacob and Harley Nelson took over a hot potato cart in Preston and built a following via TikTok by showcasing oversized baked potatoes with varied toppings. Online popularity translated into real-world expansion to locations in London, Liverpool and Sheffield and drew celebrity attention from figures such as Will Smith, Joe Jonas, Liam Neeson and MrBeast. The company has struck a deal with EG On The Move to open SpudBros Express trial outlets at EG petrol forecourts, starting in Blackburn and Wakefield, with potential national rollout if trials prove successful.
Read at Business Matters
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