#tiktok-marketing

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Social Media Today
1 week ago
Marketing

TikTok Announces Campaign and Creative Optimization Webinar

The TikTok webinar offers insights on content creation, production techniques, and campaign optimization for small-medium brands. [ more ]
Zenfolio
1 week ago
Marketing

TikTok Marketing Guide for Photographers | Zenfolio

Using TikTok can revolutionize a photography business by enabling artists to reach a global audience creatively and establish a unique brand identity. [ more ]
MIT Sloan Management Review
3 days ago
Marketing

Tap Employee-Creators to Transform Your Social Media Strategy

Businesses can leverage employees' social media influence for cost-effective brand visibility. [ more ]
Creative Bloq
3 weeks ago
Marketing

Hilarious new TikTok advertising trend is peak Gen Z

Central Houston Nissan demonstrates successful TikTok marketing with humor and authenticity. [ more ]
BuzzFeed
3 weeks ago
Marketing

33 TikTok Products That Prove 2024 Is The Year Of Making *Everything* Easier

Innovative products like a flossing toothbrush and legging organizing hangers are gaining popularity through social media platforms like TikTok. [ more ]
The Drum
4 weeks ago
Marketing

Retailers hook TikTokers with falls & fails to serve up surprise sales pitches

TikTok trend involves using viral accident clips to promote brand sales, gaining millions of views and positive reactions. [ more ]
The Atlantic
1 month ago
Marketing

The Self-Help Queen of TikTok Goes Mainstream

Keila Shaheen outsold Oprah Winfrey with her journaling book marketed through TikTok. [ more ]
Digiday
1 month ago
Marketing

Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers

Brands and retailers continue to increase marketing spend on TikTok
Engagement is the main measurement of success on TikTok [ more ]
Marketing Dive
2 months ago
Marketing

Garnier launches new line with biggest investment in over 10 years

Garnier partners with top TikTok star Charli D'Amelio for new hair product launch
Promoting scientific benefits to connect with Gen Z consumers [ more ]
The Drum
3 months ago
Marketing

I know why you can't remember the name of that viral TikTok brand

Common TikTok marketing tactics may lead brands to be forgettable
TikTok's 'Don't Make Ads, Make TikToks' campaign positioned the platform as a fun alternative to traditional advertising [ more ]
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