"After debuting the first two episodes of the season to 25 million viewers globally in their first week on Amazon's Prime Video, viewership for the series has tallied up a cumulative 5.21 billion minutes during its Season 3 rollout, according to Nielsen streaming figures for the nine out of 11 episodes available."
"The approach underscores the kind of benefits a show stands to gain when the people behind it have a clear strategic approach and understanding of the audience. By changing to a weekly release, fostering social media activity with in-show TikTok dances and, of course, elements of Taylor Swift, Amazon was able to steadily build momentum throughout its final season."
""There were so many aspects that Jenny Han and her team clearly built for a TikTok audience," Emily Singer, senior director of strategy for Reach Agency, a creator-focused firm focused on influencer campaigns, told TheWrap. "It was a show made for the next generation.""
The final season of The Summer I Turned Pretty reached its largest audience, with the first two episodes drawing 25 million global viewers in week one on Prime Video and Season 3 accumulating 5.21 billion minutes across nine available episodes, per Nielsen. The season expanded an existing fan base and activated wider fandom by meeting Gen Z on TikTok through in-show dances, cultural nods to Taylor Swift, and a shift to weekly releases. Amazon’s strategic embrace of social platforms, creator-focused promotion, and release pacing converted social momentum into measurable streaming growth and broader YA-series reach.
Read at TheWrap
Unable to calculate read time
Collection
[
|
...
]