Bryson DeChambeau Gave YouTube Golf a New Lease of Life: Here's HowBryson DeChambeau has managed to maintain audience engagement on YouTube Golf, despite industry decline, through innovative content strategies.
16 Popular TikTok Trends To Watch in 2024 - ShopifyTikTok trends are crucial for engagement and brand awareness among Gen Z,
Pinterest Reveals Collages Content Is Driving More Engagement THan Standard Pins - Lindsey GambleCollages on Pinterest drive high engagement, with users 3 times more likely to save collage pins, and nearly 70% of creators being Gen Z.
Why Krispy Kreme jumped at the chance to collab with PrettyLittleThingKrispy Kreme collaborates with PrettyLittleThing for brand rejuvenation and relevance through innovative products and social media marketing.
Pinterest Reveals Collages Content Is Driving More Engagement THan Standard Pins - Lindsey GambleCollages on Pinterest drive high engagement, with users 3 times more likely to save collage pins, and nearly 70% of creators being Gen Z.
Why Krispy Kreme jumped at the chance to collab with PrettyLittleThingKrispy Kreme collaborates with PrettyLittleThing for brand rejuvenation and relevance through innovative products and social media marketing.
Why video is key to Roblox's evolving advertising strategyRoblox revenue up 26% in 2023, showing growth. Immersive video ads aim to connect brands with Gen Z audience effectively.
The Rundown: Why anime is having a marketing moment in 2024Anime is increasingly popular among diverse Gen Z audiences, attracting major brand investments like McDonald's.Anime's accessibility through streaming services like Crunchyroll has contributed to its mainstream success.
How Glossier's perfume saved it from the millennial dustbinGlossier's 'You' perfume found viral success on TikTok, revitalizing the brand by attracting a new Gen Z audience organically.
Claire's Introduces The Collab Initiative to Collaborate with Gen Z Alphas on the Brand's Creative Direction - Lindsey GambleBringing together Gen Z Alphas for creative direction at Claire's.Holistic approach with creator partnerships leads to valuable collaboration.
How Glossier's perfume saved it from the millennial dustbinGlossier's 'You' perfume found viral success on TikTok, revitalizing the brand by attracting a new Gen Z audience organically.
Claire's Introduces The Collab Initiative to Collaborate with Gen Z Alphas on the Brand's Creative Direction - Lindsey GambleBringing together Gen Z Alphas for creative direction at Claire's.Holistic approach with creator partnerships leads to valuable collaboration.
I was a micro-influencer - here's how brands should work with usMicro-influencers with 10,000-100,000 followers can effectively engage Gen Z audiences for brands.
Can 'joy' sell Gen Z on wine? This award-winning campaign suggests soLaunching a new wine brand JOY by Paradise Agency and Concha Y Toro targeting Gen Z; aimed at non-wine drinkers with vibrant branding and social-first strategy.