#gen-z-audience

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Lindsey Gamble
1 week ago
Marketing

Pinterest Reveals Collages Content Is Driving More Engagement THan Standard Pins - Lindsey Gamble

Collages on Pinterest drive high engagement, with users 3 times more likely to save collage pins, and nearly 70% of creators being Gen Z. [ more ]
Marketing Dive
2 weeks ago
Marketing

Why video is key to Roblox's evolving advertising strategy

Roblox revenue up 26% in 2023, showing growth. Immersive video ads aim to connect brands with Gen Z audience effectively. [ more ]
The Drum
1 month ago
Marketing

Why Krispy Kreme jumped at the chance to collab with PrettyLittleThing

Krispy Kreme collaborates with PrettyLittleThing for brand rejuvenation and relevance through innovative products and social media marketing. [ more ]
Digiday
2 months ago
Marketing

The Rundown: Why anime is having a marketing moment in 2024

Anime is increasingly popular among diverse Gen Z audiences, attracting major brand investments like McDonald's.
Anime's accessibility through streaming services like Crunchyroll has contributed to its mainstream success. [ more ]
Lindsey Gamble
2 months ago
Marketing

Claire's Introduces The Collab Initiative to Collaborate with Gen Z Alphas on the Brand's Creative Direction - Lindsey Gamble

Bringing together Gen Z Alphas for creative direction at Claire's.
Holistic approach with creator partnerships leads to valuable collaboration. [ more ]
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