#gen-z-audience
#gen-z-audience

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Gen Z's fan edits are a staple of internet culture. Movie studios are finally buying in | CNN Business

Movie studios hire fan editors to create viral content targeting Gen Z and millennials, with platforms like HBO, Netflix, and Lionsgate leveraging fan edits for marketing and franchise revival.

Marketing

fromDigiday

1 month ago

The Australian Open wants to be 'the Super Bowl' for experiential beauty marketing

Mecca returned as a 2026 Australian Open sponsor, using beauty activations to attract Gen‑Z fans and help Tennis Australia reach younger audiences.

Social media marketing

fromAol

4 months ago

Coco Gauff Joins Taylor Fritz in Calling Out Tennis for Disconnecting With Younger Audience

Tennis is failing to leverage modern digital content and Gen Z platforms like TikTok, prompting players to call for updated marketing and storytelling.

fromTheWrap

5 months ago

How 'The Summer I Turned Pretty' Harnessed TikTok, Gen Z and Taylor Swift to Become a Ratings Sensation

After debuting the first two episodes of the season to 25 million viewers globally in their first week on Amazon's Prime Video, viewership for the series has tallied up a cumulative 5.21 billion minutes during its Season 3 rollout, according to Nielsen streaming figures for the nine out of 11 episodes available.

Social media marketing

fromCreative Bloq

8 months ago

What the hell is going on with Apple's ads department?

This is perhaps the cringiest thing the company has ever done,

Apple