Apple, once revered for its iconic advertisements, is currently facing criticism for several recent campaigns that have prompted quick retractions. Among these is 'The Parent Presentation,' featuring Martin Herlihy, which many found embarrassing and misaligned with its intended Gen Z audience. Additionally, Apple has issued public apologies for previous ads, including one that depicted the destruction of creative tools and another criticized for stereotypical representations of Thailand. This trend raises concerns about Apple's marketing direction and understanding of its target demographic.
This is perhaps the cringiest thing the company has ever done,
The gist is that everyone involved is stupid: high school kids...parents are too stupid to know they should buy their kids a good laptop,
Apple took the rare step of apologising for an ad...faced an immediate backlash for its dystopian nature.
it apologised again for its stereotypical depiction of Thailand in another ad.
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