The Nitro Bar was founded by Audrey Finocchiaro and Sam Lancaster using a $1,500 credit card investment in 2016. They created a coffee cart to serve nitrogen-infused cold brew, initially struggling for sales with only $20 to $60 a day. A crucial turning point came when they marketed their product to college students at Brown University, leading to significant sales growth. Finocchiaro advocates for ignoring traditional business strategies in favor of modern approaches like TikTok, targeting Gen Z and millennial consumers.
Audrey Finocchiaro and her cofounder Sam Lancaster began The Nitro Bar with a $1,500 credit card investment, creating a nitrogen-infused cold brew coffee company that has grown to $4.5 million.
Finocchiaro believes the secret to success is to ignore traditional business models and leverage platforms like TikTok for branding and visibility, especially targeting younger demographics.
Initially, the couple faced difficulties and minimal profits parking their cart around town. A breakthrough came when they targeted college students at Brown University, leading to substantial sales.
The business initially generated only $20 to $60 per day, but their focus on a youthful audience at Ivy League schools allowed them to scale effectively.
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