"Perion's Outmax AI agent is embedded within Perion's AI-native infrastructure, designed to increase advertiser efficiency and performance. Fully integrated with TikTok, Outmax applies algorithmic intelligence beyond native platform defaults, enabling advertisers to optimise against brand-defined business outcomes rather than platform-standard KPIs."
"The new Outmax for TikTok AI Model is already delivering up to 25% better performance, demonstrating Perion's ability to drive significant efficiency gains while maintaining the scale required by global brands."
"The deployment of additional Outmax AI agent Models across high-growth platforms such as TikTok enables us to work with more customers across more platforms, worldwide. The strong demand we are seeing from clients expanding their investment in TikTok reinforces the strategic direction we outlined with our recently announced 2028 targets."
Perion Network has launched its proprietary Outmax AI agent for TikTok, extending its AI-native advertising infrastructure to one of the world's largest social platforms with 1.6 billion users. The Outmax AI agent is fully integrated with TikTok and applies algorithmic intelligence beyond native platform capabilities, enabling advertisers to optimize performance against their own business objectives rather than standard platform KPIs. Early results show the new model delivers up to 25% better performance, demonstrating Perion's ability to drive significant efficiency gains while maintaining the scale required by global brands. This expansion aligns with TikTok's rapidly growing advertiser adoption and projected advertising revenue exceeding $50 billion by 2027.
#ai-powered-advertising #tiktok-marketing #performance-optimization #digital-advertising-technology #programmatic-advertising
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