Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measuresTikTok's future remains uncertain, affecting how brands approach marketing campaigns.
Gay Trump ally Richard Grenell really, really wanted to be secretary of State. It went to Marco RubioRichard Grenell campaigned to be secretary of State but was ultimately not nominated, despite efforts from supporters to promote him.
From 'Bridgerton' to 'Call of Duty' Variety's Culture Catalysts Impact Report Highlights Top Marketers and the Campaigns That Goosed Box Office, Ratings and QuestsInnovative marketing and cross-industry collaborations are essential in driving success and engagement in the entertainment sector.
FEC allows Caroline Gleich to keep influencer income while running for US Senate - TownLift, Park City NewsThe FEC permits Caroline Gleich to receive brand deal money while running for U.S. Senate, supporting diverse candidates against traditional fundraising limitations.
The DrumEthnic communities have different needs and should not be overlooked in marketing campaignsQuality over quantity approach in influencer campaigns can be effective for targeting specific audiences.
How Cover FX's brand refresh grew sales by 800%Cover FX saw a major spike in sales after a brand refresh focusing on social-first content and product revamping.