Target is ramping up its back-to-school marketing efforts with two distinct campaigns aimed at college students and younger kids. The first campaign, 'Hey Mom, I'm at Target', features influencers from notable universities who navigate dorm life challenges while showcasing various Target products. This approach aligns with the brand's strategy to be seen as a 'home away from home' for students. The second campaign, 'All of the Above', launches soon, focusing on product offerings appealing to parents and kids during significant events like picture day. Both initiatives emphasize personalization and Target's loyalty program benefits.
The campaign showcases influencers navigating dorm life, addressing common student concerns while highlighting Target products suited for social media.
Target aims to personalize its back-to-school marketing for different audiences, leveraging its Circle loyalty program for student discounts and fast delivery options.
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