"Meadow Lane, a gourmet grocer in New York City's Tribeca neighborhood, opened Friday at 11 a.m., attracting quite the line of hopeful and hungry shoppers. The brainchild of former venture capitalist Sammy Nussdorf, the store had a cult following before it had a physical retail space. He's been posting about the storesince June 2024, and some of his taste-tasting videos of the menu have gone viral."
"His strategy appears to be working. Nussdorf's star power, which has garnered more than 130,000 TikTok followers, fueled a massive line on the first day of business. He's not entirely a newcomer in the business and money worlds - his family was worth $1.6 billion as of 2014, according to Forbes, and the name Meadow Lane references an especially fancy Hamptons street."
Meadow Lane opened in Tribeca at 11 a.m., drawing a long line of customers who waited to purchase prepared foods. Some customers spent more than $250, largely on prepared items. The founder, former venture capitalist Sammy Nussdorf, cultivated a social following by posting tasting videos since June 2024 that went viral. The store's TikTok presence amassed over 130,000 followers and served as the primary marketing channel. The menu includes viral items such as $17 gluten-free chicken nuggets. Permitting delays and online skepticism preceded the opening, but strong turnout demonstrated buyer loyalty and the power of exclusivity.
Read at Business Insider
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