"Today, CIEFFEA HOLDING oversees a fast-growing portfolio of online brands operating across Europe, the Middle East, and beyond. But it all started in a 17-square-meter bedroom, a Wi-Fi connection, and an unshakable vision. At just 14 years old, Mario began flipping products on Subito.it. By 17, he was importing goods from Asia to resell online. While most of his peers followed traditional paths, he chose a different route, one of relentless experimentation, long nights, and a clear mission: to build something real."
"Without external funding or a business degree, he scaled from solo operator to the head of a 52+ person team, structured across marketing, tech, sales, and customer operations - all managed remotely. A Holding Built on Substance What sets Mario Liberatore apart from the typical digital entrepreneur is his unwavering focus on real products that solve real problems. Under his leadership, CIEFFEA HOLDING has launched many online brands designed to improve daily life through thoughtfully developed physical products, rooted in user needs and product research."
Mario Liberatore began entrepreneurial activity at 14 and was importing goods from Asia by 17, launching operations from a 17-square-meter bedroom with only a Wi-Fi connection. He grew without external funding or a business degree, scaling from solo operator to lead a 52+ person team across marketing, tech, sales, and customer operations, all managed remotely. CIEFFEA HOLDING focuses on developing physical products grounded in user needs and product research, launching multiple online brands across Europe, the Middle East, and beyond. Early skepticism in Italy diminished as client results, partnerships, and testimonials demonstrated execution and long-term vision.
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