#bootstrapping

#bootstrapping

Many entrepreneurs launch beauty startups because they see a glaring gap in the market. It's only after they've formulated their products and launched them that they learn how incredibly difficult it is to turn a profit as a beauty business. That wasn't the case for Tisha Thompson, founder of LYS (short for Love Yourself), a clean cosmetics brand that is inclusive to all skin tones.

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"The competition and saturation weren't there," he told Business Insider. "You could really launch products in any category and see some success if you had an understanding of the platform, without ads, because the secret wasn't out yet."

As entrepreneurs, we're constantly bombarded with recommendations for the same big-name podcasts (How I Built This, The Tim Ferriss Show or Masters of Scale). They're good, but they've become the mainstream playlists of the entrepreneurial world. The real edge comes from discovering voices that are flying under the radar - podcasts that don't just regurgitate clichés but dig into gritty lessons, unconventional strategies and the realities most entrepreneurs are too busy or too cautious to discuss openly.

We are not a 100x case. Our strength lies in lower risk and more stable growth - and that requires investors who understand that,