"You can now shop directly inside ChatGPT. OpenAI recently launched a feature called Instant Checkout, which allows users to discover, compare, and buy products without ever leaving the chat. That means ChatGPT is no longer just a tool to answer questions. It's now a place where shopping decisions start and finish. So, what does that mean for your brand? It means your products need to be visible, understandable and structured for AI. Not just for Google, but for a new kind of customer journey that skips traditional search altogether."
"The new ChatGPT Shopping experience lets users ask for a product in natural language - something like "Show me black sneakers under $100" - and instantly get curated suggestions pulled from major retailers like Walmart and platforms like Shopify and Stripe. Not only do they see real-time pricing and reviews, but in some cases, they can check out right there in the chat. This is made possible by partnerships with e-commerce platforms and payment providers. ChatGPT pulls live data using APIs and structured content, so if your product isn't built for machines to read, it won't show up."
"You can't buy your way in right now. This isn't ad-driven (yet). It's data-driven. It's not just about visibility anymore. It's about being part of the answer. You don't need to overhaul your entire site. But you do need to structure your product content in a way that machines (and humans) can use."
ChatGPT now supports Instant Checkout, enabling users to discover, compare, and purchase products directly within chat. The feature aggregates real-time product data, pricing, and reviews from retailers and platforms via APIs and partnerships with e-commerce and payment providers. Products must provide structured, machine-readable content to appear in results. Visibility depends on being part of the AI-generated answer rather than traditional ads or SEO alone. Businesses do not need wholesale website redesigns but must structure product information for both machines and humans. Failure to provide structured data risks invisibility in this new, data-driven shopping channel.
Read at Entrepreneur
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