"Reddit announced on Thursday that it's testing a new AI search tool that takes community recommendations and matches them with products from some of the company's shopping and advertising partners. A small group of users in the U.S. will start to see search results that include interactive product carousels with pricing, images, and direct where-to-buy links. The announcement reflects Reddit's broader push to combine its community-driven platform with e-commerce capabilities."
"Now, when users who are part of the test search for something like "best noise-canceling headphones" or "electronic gift ideas for a college student," they will see a carousel of related products at the bottom of the results. This carousel will feature products directly mentioned by users from conversations on related posts and comments. If users tap on the product, they can view more details and then be directed to the retailer to purchase the item."
Reddit is testing an AI search tool that matches community recommendations with products from select shopping and advertising partners. A limited group of U.S. users will see interactive product carousels in search results, showing pricing, images, and direct where-to-buy links. The carousels surface products directly mentioned in posts and comments; tapping a product reveals details and links the user to the retailer to complete a purchase. The initiative builds on Reddit's Dynamic Product Ads and aims to integrate community-driven content with e-commerce. Competing platforms and AI services have already introduced similar in-app shopping features.
Read at TechCrunch
Unable to calculate read time
Collection
[
|
...
]