""Consumers spent $257.8 billion online from Nov. 1 to Dec. 31, up 6.8% year-over-year... and setting a new record for e-commerce," said Adobe's report. "There were 25 days that saw $4 billion or more in spend in the 2025 holiday season, up from the 18 days in 2024." Mobile shopping also "hit a new milestone," bringing in more than 145 billion, according to the report."
"Use of buy-now-pay-later plans also hit a record high over the 2025 holiday season, per Adobe's data. It said the method contributed $20 billion in online spend, up 9.8% year-over-year. Again, mobile shopping dominated here - smartphones accounted for 82.2% of buy-now-pay-later payments. Cyber Monday was also the busiest day for these purchases, "crossing the $1 billion milestone," Adobe said."
"Thanksgiving was another busy day for mobile shopping. The "Cyber Week" period following the holiday - including Black Friday and Cyber Monday - was also strong, bringing in $44.2 billion in overall online sales. Adobe said. That was up 7.7% year-over-year. Cyber Monday remained the busiest single e-commerce day of the year, driving $14.5 billion in online sales, up 7.1% year-over-year."
Consumers spent $257.8 billion online from Nov. 1 to Dec. 31, up 6.8% year-over-year, setting a new e-commerce record. Twenty-five days during the 2025 holiday season saw $4 billion or more in online spend, compared with 18 days in 2024. Mobile shopping generated more than $145 billion and grew from 54.5% to 56.4% of online transactions, with Christmas Day reaching an estimated 66.5% mobile share. The Cyber Week period produced $44.2 billion in online sales, up 7.7%, while Cyber Monday accounted for $14.5 billion, up 7.1%. Buy-now-pay-later drove $20 billion, up 9.8%, with 82.2% of those payments made on smartphones. Shoppers also used generative AI-powered chat services.
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