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fromAol
1 day ago

Is your website ready for Black Friday? How accessibility gaps cost retailers holiday sales

Retailers have a narrow window to capture peak holiday demand and an even narrower margin for error. This year, that margin will be tested more than ever: Adobe expects U.S. consumers to spend $253.4 billion online between November 1 and December 31, with mobile driving the majority of visits and accounting for more than half of the spend. That surge creates opportunity - that is, if shoppers can actually complete a purchase.
E-Commerce
E-Commerce
fromMiami Herald
1 day ago

Is your website ready for Black Friday? How accessibility gaps cost retailers holiday sales

Widespread accessibility barriers on retail sites, especially during mobile-driven holiday traffic, cause high cart abandonment and substantial lost revenue.
E-Commerce
fromThe Drum
1 week ago

How to ace social commerce

Social commerce enables in-app purchases and discovery to reach mobile-first younger consumers, but currently produces limited revenue despite expanding platform features.
E-Commerce
fromTechCrunch
1 month ago

Adobe predicts AI-assisted online shopping to grow 520% during the 2025 U.S. holiday season | TechCrunch

U.S. holiday online sales are forecast at $253.4 billion, up 5.3%, driven by strong Cyber Monday and Black Friday growth, deep discounts, mobile buying, and rising AI-powered shopping.
fromMarTech
1 month ago

U.S. online holiday shopping expected to hit a record $253 billion | MarTech

Adobe's analysis, based on over 1 trillion visits to U.S. retail sites and 100 million SKUs across 18 categories, suggests that this year's season will be shaped by the dominance of mobile shopping, flexible payment options and the growing influence of generative AI and social platforms on consumer behavior. Cyber Week to drive nearly a fifth of spend: Adobe expects 10 separate days where online spending will top $5 billion.
E-Commerce
Online marketing
fromLitmus
1 month ago

How Email Engagement Shifts During the Holidays

Optimize holiday emails for mobile, send during evening and midday peaks, and use personalization and segmentation to boost engagement and deliverability.
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