How Temu Works With Brands to Protect Intellectual Property Rights

"When Temu launched in September 2022, it set out to connect consumers with sellers offering quality, affordable products. Today, the platform has built out a comprehensive system to keep counterfeit goods at bay. The number of brands Temu actively scans for fakes has grown from 3,000 to more than 5,000 over the past year. Temu now resolves more than 99% of requests to remove unauthorized products within three business days-most in under 24 hours."

"Launched in April 2024, Temu's Brand Guardian Initiative (BGI) now includes more than 1,500 brands and enables brand owners to upload their trademarks, logos, and product images directly into Temu's detection system, access one-on-one support for complex cases, and receive regular enforcement reports. The Brand Guardian Initiative helps Temu to create a safer, more trustworthy shopping experience and to work with brands to protect their IP on the platform."

"After joining BGI in 2024 and sharing detailed product and rights information with Temu's IP team, GLOBERIDE can now detect and remove infringing listings more efficiently across multiple markets. "Among all e-commerce platforms we work with, Temu has demonstrated exceptional speed and efficiency in IP cooperation, resulting in seamless collaboration," said the head of IP at GLOBERIDE's Intellectual Property & Legal Department."

Temu launched in September 2022 to connect consumers with sellers offering quality, affordable products and has built a comprehensive system to deter counterfeit goods. The number of brands actively scanned for fakes increased from 3,000 to over 5,000 in the past year. Temu resolves more than 99% of removal requests within three business days, with most resolved in under 24 hours. The Brand Guardian Initiative, launched in April 2024, includes over 1,500 brands and lets brand owners upload trademarks, logos, and product images, receive one-on-one support, and get enforcement reports. GLOBERIDE's DAIWA brand reported faster, more efficient detection and removal of infringing listings after joining BGI.

Read at IPWatchdog.com | Patents & Intellectual Property Law